Email Marketing Quick Tips: A Crash Course in Email Incentives

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Email Marketing Quick Tips: What to Write in Re-Engagement Emails

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Does your email marketing list have a large number of subscribers who don't open or engage with your emails? Olivia and Monica show you what to do to re-engage your subscribers.

Find out why so many small businesses trust our email marketing software to deliver the best results for any size email marketing campaign. Start your 30-day free trial now –

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Transcript:
Hi, welcome back to another episode of Quick Tips. I’m Monica.

And I’m Olivia. As yet another awesome year comes to an end, I can’t help but look back and feel a bit nostalgic.

Me too. But you know, I’m excited for the new year; starting fresh with a clean slate.

As you’re wrapping things up for 2015 and getting your plans together for next year, there’s one thing that comes to mind that could probably use a little refresh: your email list.

Now don’t get us wrong; a growing email list is great. But as your subscribers increase, you might notice that your open rates aren’t looking so hot.

This might occur for a few reasons. Usually, it’s a sign that you have a high number of inactive people on your list.

We refer to inactive subscribers as those who haven’t opened a single email in the last 6 months. Since the key to a healthy email list is regular maintenance, removing inactives is one way to boost email performance.

But you shouldn’t just delete them and say sayonara. First, you’ll want to send them a re-engagement email to give them a chance to stay on your list.

So what do you write in your email?

Let’s break it down piece by piece, starting with the subject line.

Your subject line should get right to the point. In a recent re-engagement email we sent to our inactive subscribers on our blog list, the subject line read: “Do you still want to receive our emails?”

It seems like an obvious choice, and that’s the point. A simple, direct headline is all you need.

The same can also be said for the main content of your email too.

In your email message, avoid fluff and be direct about why you’re emailing them. Tell subscribers that you’re reaching out because you want to make sure they still want your emails.

This is also a good time to repeat the value of your emails. Whether you send blog post updates, company news, event announcements, or promotional emails, remind subscribers what they’ll miss out on if they unsubscribe.

Once you’ve taken care of those content must-haves, it’s time to write a clear call to action. To make it easy for subscribers, we recommend including only one call to action.

Check out our re-engagement email to our blog list – notice the CTA specifically tells them that by clicking the button, it will ensure they remain on our email list. Think of it as a way to re-confirm their commitment to our email list.

You’ll also notice copy below the CTA that states they will be automatically removed from the list if they don’t click the link in 7 days. This eases the subscriber’s fear of what will happen if they don’t click the button. It also gives you a timeline for when to remove subscribers who no longer want to be on your list.

And that’s all you need for your re-engagement email! Simple, right?

Now for your Quick Task: As you gear up for 2016, take a look at your subscriber list to see how many are considered inactive. Write a re-engagement email and start cleaning your list so you have a fresh start for the new year.

That’s it for today! If you have any questions, feel free to leave a comment below. To make sure you never miss an episode, subscribe to our YouTube channel!

Thanks for joining us, we’ll see you back in a couple of weeks.